Inteleum - Oil and Gas
Branding & Communication Strategy
Inteleum: A Branding Case Study by Dizemane
Branding & Communication Strategy
Inteleum: A Branding Case Study by Dizemane
Branding
Social Media
Web Development
Communication and Recognition
Printed deliverables
Reports
PPT and Brochures
Inteleum is an ESG solutions provider in the oil and gas industry that helps companies achieve production and sustainability goals through integrated Environmental, Social, and Corporate Governance solutions. Dizemane developed a comprehensive branding strategy for Inteleum which included logo creation featuring an AI butterfly symbolizing change and evolution, naming that conveys intelligence combined with momentum, brand guidelines outlining rules for using the blue & green color palette, modern typography, professional yet approachable tone of voice and innovative technology imagery. Dizemane also ensured consistency across all visual elements associated with Inteleum's brand creating a strong identity that accurately represents their mission while increasing recognition among potential clients. The unique branding strategy developed by Dizemane sets Inteleum apart as an innovative leader committed to transforming the oil & gas industry through ESG solutions.
Inteleum is a one-stop-shop for all ESG Oil and Gas transformation needs. Their integrated Environmental, Social, and Corporate Governance solutions help companies achieve production and sustainability goals at all levels - strategic, operations, reporting, communication, and stakeholder recognition. To create a brand that accurately represents Inteleum's mission, values, and personality while also resonating with their target audience, Dizemane developed a comprehensive branding strategy.
Dizemane created a unique logo for Inteleum that features an AI butterfly symbolizing change and evolution. The butterfly is made up of blue and green colors -symbolizing the dedication of the company to ESG and sustainable practices. The overall design represents the company's commitment to innovation and transformation in the oil and gas industry.
To choose a name that reflects the essence of their brand while being catchy and easy to remember, Dizemane worked closely with Inteleum's team. The name "Inteleum" was chosen because it conveys intelligence (intel) combined with momentum (leum), which accurately represents the company's innovative approach to ESG transformation in the oil and gas industry.
Dizemane established a set of guidelines that outline how Inteleum should be presented across all channels (e.g., website, social media, advertising). This includes rules for using their logo, color palette (blue & green), typography (modern sans-serif font), tone of voice (professional yet approachable), imagery (innovative technology), etc. These guidelines ensure consistency in all visual elements associated with the brand.
As an ESG solutions provider in the oil and gas industry does not have physical products as such. However Dizemane designed marketing materials like brochures or presentations that are eye-catching and communicate the benefits of Inteleum's services clearly.
Dizemane ensured consistency in all visual elements associated with Inteleum's brand (e.g., website design, social media graphics). This helped create a strong brand identity that accurately represents their mission while also increasing recognition among potential clients.
Overall, these deliverables helped establish a cohesive visual identity for Inteleum that accurately represents their mission while also resonating with their target audience. With its unique branding strategy developed by Dizemane; Inteleum stands out in its market as an innovative leader committed to transforming the oil & gas industry through ESG solutions.